Santa against childhood cancer

Tobias Guldstrand has for many years dedicated a large part of his spare time to raising funds for the fight against childhood cancer. He has implemented many different initiatives, but is now mostly focused on the fundraising foundation ‘Santa against childhood cancer’. Last year, Tobias managed to raise over 2,000,000 SEK. This year, we have chosen to support Tobias through an influencer marketing project, where 4 of our employees work full time (free of charge) during the month of December, in order to bring influencers to Santa against childhood cancer, where they aid in spreading the message. Partly for the purpose of spreading information about childhood cancer, but also to raise funds for the fundraising foundation.