Discovering The Cost-Effectiveness of Outsourcing Influencer Marketing

What if you’re in the middle of browsing an interesting page from the Internet, or you’re currently hyped and excited in the YouTube video you are watching, and suddenly unwelcome ads popped out on your screen? How about you’re watching your favorite TV show, and it was interrupted by a commercial? Advertising, whether it is traditional or digital, is generally obnoxious but persuasive.

As marketers, do you think these kinds of marketing are helping your brand campaign awareness? Or you’re just wasting time, money, and effort because you’re not hitting your target audience?

It is the reason why many business people choose to outsource influencer marketing after having realized that traditional and even digital advertising are not effective to promote brands to the right audience despite all the money and investment they allotted to marketing and promotion.

Influencer marketing can’t be considered a new marketing scheme. It was already used by many brands decades ago. They get talents like celebrities and famous people to work in commercials and promote brands. This kind of traditional marketing has evolved into a new form and become innovative due to the advancement of technology and the influx of impressive and high-tech ideas and strategies.

Outsourcing influencer marketing is a process where companies outsource this marketing aspect to external providers who are experts in finding influencers. They offer contracts to influential individuals or more popularly known as influencers. These influencers/individuals are not all celebrities and famous people, but they have massive followers who are loyal and faithful to them.

Most influencers are social media influencers, and they become reputable and highly-recognized in their niches. Some of them already built a reputation and well-known in their field before they became influencers. They gather thousands or millions of followers in their chosen social media platforms, such as YouTube, Facebook, Twitter, and Instagram. Whatever they posted and uploaded will surely garner thousands and millions of likes, comments, and views.

Outsourced influencer marketing is an effective method to help your brand reach new audiences, increase brand awareness, and boost sales and bottom line. Unlike traditional and digital marketing, influencer marketing is considered “welcome interruption” because the followers/supporters are after the endorsers/influencers per se and not after the brands. Thus, influencers could easily convince their followers to support the brands they are promoting. The high reputation and reliability they already built are the fundamental reasons why influencer marketing is effective.

Outsourcing influencer marketing is also one of the cost-effective ways to reach new customers. Cost-effective because you wouldn’t need to spend costly for production, location, and high talent fees. The influencers come in package and ready-made. They can even supply the content you need to boost brand awareness. And all you need is to pay for their talent fees, which is very economical. Sometimes, influencers are not after the money. A token of gratitude is enough. And some influencers don’t accept endorsement if they don’t believe in the product.

A study from 2016 announced that influencer marketing schemes generate 11x the ROI of traditional and digital marketing. Here are some surveys that prove how outsourcing influencer marketing for your e-commerce is effective:

• 70% of young subscribers of YouTube rely on influencers’ opinions more than traditional celebrities.
• 49% of customers depend on the recommendations of influencers.
• 89% of marketers revealed that ROI (Return of Investment) from influencer marketing is proportional to or better than other marketing channels.
• Social media is a better high-trust touchpoint. Eighty-two percent of people say they are most likely to take the recommendation of an influencer they follow.

The majority of the consumers are regularly taking information and marketing from television, radio, billboards, and of course, social media platforms. Incorporating influencer marketing into your marketing plan is the best way for product awareness and making your brand visible at each consumer touchpoint.