INFLUENCER MARKETING

Influencer Marketing – Outsourcing Customer Support Asia

Many e-retailers have long been aware of the benefits of customer service, but in recent years, outsourced staff for influencer marketing has also received a real boost. When looking at the results e-retailers get from this, it is not difficult to understand why. One of the most cost-effective ways to reach more customers is by finding influencers through outsourcing.

OnlineFactory.se has a different approach to how we work with influencer marketing in comparison with a traditional influencer agency or various affiliate networks. We have developed our own SODE model which is a similar method that has made both DanielWellington.com and NA-KD.com very successful in influencers.

The basis of the methodology is to work together with micro-influencers who have between 1,000 to 10,000 followers. There are two major benefits to this:

Another important difference with the SODE model in comparison with others is that we build a database and relationships with influencers that our customers own on their own. They can reuse the database and these relationships as many times as they want. With or without our help. Our customers own the data and decide on it.

S = Sourcing Our agent’s source contact and engagement data for potential influencers within your specified target group. We always collect this information unique to each customer and register the data in a separate database. Normally, we use Google Sheets as a startup to have a flexible solution. On average, we source 5-10 influencers per hour, but this can vary between 3-20 per hour depending on the target group, amount of data, volumes, etc.
O = Outreach You as a customer then choose for yourself if you only want help from us for the sourcing or for the whole process. If you want our help in the whole process, we put together an attractive offer for influencer collaborations. The offer may differ depending on how many followers and influencers have. Normally, outreach takes place via email. Outreach, Dealmaking, and Evaluation normally take as much time together as sourcing.
D = Deal making If you as a customer want us to handle the actual Deal making with potential influencers, we need to handle this communication in English.
E = Evaluation We can also help with a follow-up that collaborations have been carried out as agreed, statistics for outcomes, etc.

Outsource your Influencer Marketing and you immediately have a great way to increase your exposure and thus increase the potential to sell more – Whether you are an e-trader who is in the start-up phase of your business or if you are already well established in the market.