Social Media and Influencer Marketing, Definition and Types

Who would think that time will come when you don’t need a newspaper ad, a TV and radio announcement, and sending pictures and letters to people close to you? With just a single click, you can now share your pictures or videos. You can even scream your sentiments and happiness to your friends. That’s how social media works and affects our lives. Influencers emerged, and social media marketing became one of the tools for cost-effective marketing.

Social media is one of the successful outcomes of our modern technology. They are considered interactive platforms or applications that allow us to keep in touch and communicate with other people even if they are long-distance away from us. It also enables us to post pictures and videos and share them with our social media friends. Furthermore, you can share your life events, feelings, thoughts, and even your angst and opinion. But beyond that, social media becomes an effective business marketing strategy and is called social media marketing. Through this method, another innovative and efficient way for brand campaigns is born. That is influencer marketing. Many companies were attracted to outsource influencer marketing and became the buzzword and the right technique to reach your target audience.

When did social media start? The first-ever recognized social media site is Six Degrees. It was created by Andrew Weinrich in 1997. It enabled registered users to upload their profiles and make friends with other users. Six Degrees was quite popular with users until 2003. It was also the year when MySpace was born and created by Tom Anderson. In 1999, the first blogging sites became famous, and it was the beginning of the social media sensation until today.

Social media skyrocketed its popularity after the invention of blogging. MySpace and LinkedIn started to become popular in the early 2000s. There were also sites for online photo sharing, such as Photobucket and Flickr. YouTube, which is the most popular social media site for video sharing, materialized in 2005. Its popularity is tremendously growing. After sixteen years of existence, YouTube remains unbeatable in its field. Private and public videos were uploaded on this site. It also became the platform for live streaming. Many individuals have successfully become influencers or also known as YouTubers.

Meanwhile, Facebook and Twitter both came out in 2006 and became at the disposal of millions of social media users in the entire world. These two popular channels remain one of the most popular and widely used by many social media users or popularly called “netizens.” Instagram was created in 2010 by Kevin Systrom and Mike Krieger. Today, it is also one of the most famous social media platforms, alongside Facebook and Twitter.

Social Media Marketing is considered one of the most effective methods to introduce and promote your brand. It’s no longer surprising as there are approximately 3.8 billion people in the world who use social media. Due to the powerful influence of social media in our lives, influencers have found their places under the sun. They are composed of celebrities and ordinary people who became famous in their niches because of their reliable and great content. And influencer marketing became an effective and powerful marketing strategy for brand campaigns and hitting the right audience.

Companies can take advantage of influencer marketing through outsourcing. You can find an outsourcing firm that is experts in social media and could find influencers who are suitable for your brand.

Thanks to social media. It made our lives easy, colorful, and entertaining.

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