Brands’ Higher Engagement Through Influencer Marketing

Did you know that more than 80% of customers depend on word-of-mouth recommendations? And it becomes more effective if the recommendations or vouchers came from their trusted people. That’s why for better sales results, marketers are constantly looking for marketing strategies to find the best methods to reach the target consumers with the help of digital channels. And the best formula for the success of your brand campaign is outsourcing influencer marketing.

Many entrepreneurs have discovered that outsourcing influencer marketing is considered the most cost-effective marketing strategy for brand promotion. It is a process where brands collaborate with outsourcing firms that are social media marketing experts to help them find the most suitable influencers and become the ambassadors of their products. These influencers are highly recognized and well-loved in their respective niches. They are also followed by a large volume of supporters. Through their powers and influence over their followers, they will promote the brands and make the people support and purchase the products.

Influencer marketing campaigns could be heightened up to 16 times more social media engagement than owned or paid media. It also helps small businesses to promote products to a larger scope of people at a very inexpensive budget.

Before, product campaigns were not as easy as today. The brand needed to hire advertising agencies for the creation of compelling TV commercials. Or collaborated with them for the making of impressive billboards that will capture peoples’ attention and interest. These types of advertisements proved to be very expensive, and only big marketers could afford them. However, outsourcing influencer marketing emerged and became one of the effective promotional tools. It allowed startups to apply this strategy.

How does outsourcing influencer marketing become effective, especially for small entrepreneurs?

It is effective as you are spending a limited budget for promotion at a higher engagement. You are free from stress brought by the complicated and costly production. Influencers will not occupy your time and resources. Compared to traditional marketing, you only pay for their services at a lower price. They are ready to promote your brands to their followers at all costs.

It is effective as your brand gets higher engagement that you can’t get in traditional marketing. Unfortunately, the running time of TV commercials is very expensive. And your brand got limited public exposure. But through outsourcing influencer marketing, influencers who are active in social media and have constant exposure help your brand to get higher engagement at a low-cost expense.

It is effective as your brand achieves a target audience. When your brand hits the target audience/market, it is easier to get the actual sales than mere support. Influencers have earned the trust and respect of their followers. By getting influencers whose niche is the same as your brand, the followers will be easily convinced to purchase the products. In a simple explanation, they also like your products. Thus, influencer marketing is not forced advertising.

In the Philippines, outsourcing influencer marketing is one of the most active outsourcing functions in the BPO industry. Filipinos are known for being social media experts, and that’s the reason why they are perfect to be your partners in finding influencers who are fit for your brand.