How Influencer Marketing Makes People Be Loyal Customers

Social Media is one of the most exciting, helpful, and paramount discoveries of people. It becomes the focal point, primary leisure, and a great help in business. Social media also eases our daily lives. For instance, some years ago, not all people could take pictures or videos of the event they attended. Plus the photos taken from memorable events were just contained on albums. Your friends and acquaintances wouldn’t see the photos unless they would take time to flick through the albums.

But now, with the help of different social media platforms, your photos and videos will be easily seen by people all over the world after a few minutes of uploading and posting! And through social media, many businesses can promote their brands easily and most affordably through outsourcing influencer marketing.

Influencer Marketing is a sort of social media marketing where influencers (people who have dedicated and strong social media following and consider experts within their niche) will be hired by companies for endorsements and product mentions. This type of social media marketing works because influencers can build credibility and trust among their followers. Influencers’ recommendations serve as a form of social proof to your potential customers.

Through outsourcing influencer marketing, even startups and small companies can bring their brands through a group of people whose interests and personalities are aligned to the brand. Therefore, with the help of the convincing power of influencers, it’s no longer difficult to make them loyal customers and not just supporters.

Do you want to know when and how social media started and evolved?

• During the 1960s and 70s, some institutions tried to discover how to make computers communicate with one another. It was only in the 90s when the Internet became popular across the globe.
• The existence of social media suddenly changed the world. Blogging in the 90s was also a part of social media growth. People became interested in the idea that through the help of the Internet, they could write about their thoughts, feelings, and activities and share them with many people. It was also the time that they began to acknowledge the importance of the Internet.
• Six Degrees is the first recognized social media, and it was launched in 1997. It allowed users to make an account via their email addresses, creating a profile, and making friends with other users. Its popularity decreased and it ended operation in 2001.
• Coinciding with Six Degrees, other sites emerged from 1997 to 2001, such as Asianavanue, Migente, and Blackplanet. Like in Six Degrees, users could create personal or professional profiles, and they can add friends.

Social media’s development escalated from 2000 onwards. Below are the different social media platforms that have become very significant to our lives:

• Photobucket and Flickr. They emerged in the early 2000s, and their purpose was online photo sharing.
• Friendster. It is considered to be the first in modern social media. It was created in 2002 and gathered over a hundred million registered users, mostly from Asian countries. It is considered to be the older version of Facebook.
• LinkedIn. It was founded in 2003. Originally, it was intended to use mainstream networks for business. But now, LinkedIn has added new options like groups, new profile features, forums, videos, ads platforms, and others for easier use and greater scale.
• Facebook. After its launching in 2004 at Harvard University, it quickly expanded to other schools. Facebook became available all over the world in 2006. 2008 when it reached its popularity. And until now, Facebook is still the most popular social media platform.
• MySpace. It was launched in 2004 and has grown to become the world’s most popular social media platform in 2006. Users could personalize their profiles, upload videos, and post music. It also allows people to communicate with each other through chat.
• YouTube. It is still the most well-known social media channel when it comes to video hosting after its launching in 2005. It became an income-generated platform as many individuals can now monetize their videos due to advertisements. Many have turned to be influencers, and they are followed by people who share the same interest and views. YouTubers have been used in o outsourcing influencer marketing to promote brands.
• Twitter. It emerged in 2006 but was originally designed as a mobile SMS platform. It has been upgraded and now has over 300 million active users monthly.
• Instagram. It was launched in 2010 for the public domain. It uses visual communication and social interaction to connect people around the world. It also enables users to upload and share photos and video stories.

Brand promotion and marketing became easier because of social media and influencer marketing. If you’re an affluent businessman, you wouldn’t miss this great chance to bring your products and services to the platforms where vast customers can be found.