Influencer Marketing and Social Media Marketing, What Is The Difference?

Aside from sales’ outcome, marketers can gauge if their business is successful based on the impact of their brands on the consumers and how large is the scope they can reach the public. Furthermore, besides having good quality products and outsourcing customer service, your brand needs to achieve effective brand awareness and public promotion.

Some years ago, television, radio, print ads such as newspapers and magazines, and billboards were the primary methods of brand endorsements. Though expensive and not all brands were able to apply this to promote their products, it became effective and has been used for a long time. Many companies still use this traditional advertising until now. But many apply a new and innovative way of achieving successful brand awareness. With the continuous development of the Internet and modern technology, marketers discovered a great transformation in how they could bring their brands to the public.

Social Media Marketing and Influencer Marketing are the two innovative ways to choose. You might be confused and can interchangeably use these two compound words. But in truth, they have big differences.

It’s easy to identify the distinctions between Social Media Marketing and Influencer Marketing. Social Media Marketing is a brand-to-customer process, while outsourcing of Influencer Marketing is a brand-intermediate-customer process. It means that in social media marketing, brands are directly connected to the customers, while Influencer Marketing strategy uses third-party individuals to connect the brand to the customers. These individuals are popularly called social media influencers.

Social Media Marketing is a type of digital marketing where brands use social media channels to create and share content like blogs, images, and videos and achieve marketing and branding objectives. And it is applied through varieties of social media platforms such as Facebook, Instagram, and YouTube. The brands are directly posted on their websites or pages. Brands can either go for paid ads to reach a large number of consumers. Or they can apply relevant hashtags, so their posts can reach the public.

Meanwhile, Influencer Marketing is another type of digital marketing, and brands use social media. But this time, with the help of an intermediate person. They are called influencers, and they could be celebrities or individuals who earned a high reputation and credibility from the public. Aside from these qualities, they were able to build a strong impact on their target audience within their niches and solid social media followers. Through outsourcing influencer marketing, start-ups and small entrepreneurs can get the help of influencers to promote their brands to their followers in a cost-effective way.

It is easy to achieve your brand promotion goal when you outsource influencer marketing and social media marketing. You can introduce your products and services to people, especially to those who align with your brand. Your outsourcing partner will find influencers who are most suitable to represent your products. Their outsourced influencer marketing team will do all the tasks without you worrying that outsourcing goals might be ruined. They are qualified staff and experts in social media.

Outsourcing influencer marketing and social media marketing are proven to be effective to market your brands to the right consumers. And they have a common goal– and that is to reach people. They are both significant and effective to boost your sales. Therefore, which type of marketing you should use are both useful. Take advantage of this potent and cost-effective marketing strategy to bring your brand to the top.