Influencer Marketing: Getting Your Own One Through Outsourcing

When influencer marketing started to shine on social media in 2010, a lot of entrepreneurs switched on this online marketing strategy from traditional marketing, where it could only afford by big companies because of its being costly and complicated. Many brands have testified how they achieved successful recognition from the public and skyrocketing sales results due to outsourcing influencer marketing.

Now, more than a decade has passed, there are many economic challenges, such as the pandemic brought by the coronavirus. We can say that influencer marketing is no longer a fad. It continues to exist and become the pillar of many companies, especially start-ups and small companies, because of is cost-effective and helpful. Many brands could tell that it is one of the most effective brand campaigns.

If you’re still not aware of this very effective campaign tool and don’t have ideas how to get started, get rid of your worries and welcome the idea of outsourcing influencer marketing.

Outsourcing influencer marketing became essential to many marketers all over the world after discovering how effective it is in cost-cutting, efficiency, and business flexibility. Outsourcing means sending out some business tasks to the external provider who is an expert to do the task, such as influencer marketing. Influencer marketing is a type of social media marketing where brands get the service of influencers to endorse their products or services to their millions of followers. These influencers are individuals who have built strong followers on their social media accounts. They can influence or persuade these people in anything they do, such as using the brand they promote.

However, getting started in outsourcing influencer marketing is not that easy. If you want to meet your outsourcing goals successfully, it is essential to learn the proper procedure to start your influencer marketing campaign. Being well-informed is one of the factors to attain success.

Below are the checklists that you need to prepare before outsourcing your influencer marketing:

1. Understand your goal. Ask yourself first. Why do you want to apply an influencer marketing campaign? A survey says that 89% of brands choose to outsource influencer marketing to achieve authentic and reliable content for their brand. Meanwhile, 77% used influencer marketing to get higher engagement for the benefit of the brand, and 56% applied this strategy to get good traffic for their websites.
   Therefore, define the purpose of your outsourcing goal. Are you outsourcing because you want authentic content, product awareness, or to hit good traffic for websites? Establishing clear and definite goals will lead you on the right track.
2. Define your brand’s target audience. It makes influencer marketing better compared to traditional marketing and helps you hit your brand’s target audience. For instance, your brand is about adult milk. Who do you think is the type of influencer that will suitably represent your product? None other than individuals who age like fine wine. Meaning, this influencer is still good-looking, strong, and active despite his age.
3. Influencers who are perfect in achieving your goal. Pick influencers who have high and daily engagement on social media. They should also be authentic and has a good reputation in their niches. An authentic influencer has a potent impact on their followers’ purchasing decisions. Remember that the numbers of followers are not an assurance for the success of your influencer marketing. Mega influencers are not a hundred percent sure about achieving brand campaign success. Sometimes, micro-influencers help brands better than big influencers have.

Outsourcing influencer marketing is already proof of a great and effective touchpoint between your brand and the consumers. Look for influencers who are perfect for your brands with the help of a good outsourcing partner. In OnlineFactory, with the help of influencers, you can surely succeed in introducing your brands to people who will not stay only as followers, but loyal purchasers.