Influencer Marketing: The Importance Of Influencers In Your Business

Outsourcing influencer marketing is becoming essential as we are still experiencing the pandemic because of the threat of new variants of COVID-19. And though billions of people have already been fully vaccinated, we should accept that we live in a new normal world.

Both brands and consumers are adjusting to this “new normal” and becoming ever more confident in the digital sphere, we should all welcome and take advantage of it. Based on the 2019 report from We Are Social, there are almost 3.5 billion people who are active in social media. It is equivalent to 45% of the world’s population.

As a wise businessman, take advantage of how outsourcing influencer marketing helps you achieve your goal to promote your brand to a larger audience cost-effectively. Influencer marketing is proven to be more effective and less expensive compared to traditional marketing, such as TV, radio, print ads, and other mediums of brand endorsement. There is a big difference between celebrity endorsers and social media influencers that many marketers have already discovered.

For one, influencers established a reputation of being genuine and credible than celebrity endorsers. Influencers are people who became popular because of their good content, characters, and personality. People who became their supporters are convinced of their credibility and being trustworthy, and not because they are popular. It is the reason why influencers are proven to have a potent convincing power than traditional celebrity endorsers. People loved them more than the brand they endorse. And brands love them because they can create trends and successfully convince their followers to buy the products they promote.

Influencer marketing has the advantage of being fully trusted by many companies. The main reason is, influencers have worked to earn the trust of their followers. And a brand that wants to reach its target audience must provide relevant and timely information.

Now that you know the importance of influencers to achieve brand awareness, it is also necessary to know the type of influencers. In this way, you can take some time to study the influencer who is most suitable to represent your brand.

Nano-influencers. They normally have less than 10,000 followers. This group of influencers has gained popularity from brands and consumers. From a brand perspective, partnering with nano-influencers is more cost-effective. Brands can achieve higher sales and profits because nano-influencers ask for lower compensation rates with high engagement rates. And from a consumer perspective, they are more trustworthy, and their recommendations are more potent in the market. People feel that nano-influencers are more genuine and credible than celebrity endorsers who have high-paying advertisements, and it seems that their love for the brand is insincere.

Micro-influencers. With less than 100,000 followers, they are usually known as field experts or specialists in their chosen niches. They also earn big profits from the brands, and it is mostly because of the strong relationships they created with their followers. Micro-influencers’ audience is more niche and focused. For instance, if micro-influencer become popular and industry leaders in health, their followers are more likely to be health buffs. It gives brands an easier way to achieve their target market.

Macro-influencers. This group of influencers has 100,000 to one million followers. Among these influencers are celebrities and those micro-influencers whose following base is growing. Instagram influencer marketing is their source of income.

Mega-influencers. This group has the biggest following base with more than one million followers. And these influencers are more likely to be celebrities and public figures.

Outsourcing influencer marketing is most welcomed by many marketers. It allows them to expand their brand awareness and cost-effectively reach their target audience. Outsource your influencer marketing needs at OnlineFactory and bring your brand to the top!