Influencer Marketing: The Secret Behind The Brand’s Success

One of the most crucial parts of running a business is how to boost your marketing strategy and make your brand campaign successful. Way back years ago, advertisements through different media channels like television, radio, and print ads were the primary tool to promote your brand to the public. But because of its being costly, many startups and small entrepreneurs could not apply this marketing strategy. And it is a big advantage of larger companies because they afford to introduce their brand to a larger audience.

Thanks to the Internet and social media. Through outsourcing influencer marketing, even companies that are just starting can now do their campaign goals successfully.

Outsourcing influencer marketing is one of the effective, innovative, and low-cost marketing strategies, and many entrepreneurs are already applying it to increase brand awareness and boost revenues. Through the help of an outsourcing firm that is an expert in social media marketing, you’ll find influencers who can help you promote your brands to their huge followers and convince them to buy your products and services. These influencers are credible, trustworthy, and successfully earned the trust and support of people who believe in them. They were able to have the power on purchasing decisions of their supporters.

Testimonies about influencers who helped brands reach the pinnacle of success and outsmart competitors are proven to be factual. Because of this, many brands were encouraged to apply influencer marketing techniques to promote their products and services and introduced them to the public.

Let’s take a closer look at three popular brands where fame and success can credit to influencer marketing:

Gymshark — who would have thought that this fitness apparel started in a garage by a group of friends who were only starting producing clothes they wanted to wear would turn out to be the epitome of an influencer marketing brand? It is a United Kingdom-based brand, and the founder is Ben Francis, who was only 19 years old when they started. Francis began contacting fitness influencers who he admired. Before he realized it, the company was already successful.

At present, you can see your favorite influencers and some of the biggest celebrities who wear Gymshark apparel. And although they hired influencers to represent the brand, it is just only the second reason. They love the brand!

PrettyLittleThing — this online selling women’s wear and accessories was founded in 2012 by Umar and Adam Kaman. Their fast growth is with the help of social media. Now, it is an international fashion brand, and its ambassadors are composed of several high-profile celebrities. Their products are all related to fashion for young women, and their branded products have become a global phenomenon. “Forging good relationships with big celebrities and huge influencers is the key to success.” That is according to Umar Kuman. Undoubtedly, their strategy works.

From their humble beginnings in 2012, PrettyLittleThing’s sales are increasing yearly. Influencer celebrities like Miley Cyrus, Rita Ora, and Nikki Minaj have all been spotted wearing this apparel.

NA-KD — founded in Sweden in 2015, NA-KD always comes to mind when you think of companies that can credit their success to aggressive and well-planned influencer marketing. However, their strategy is different from the first two brands. They don’t rely on influencers who have mega or millions of followers to promote their brand. Instead, they only targeted micro to mid influencers with active engagement. According to their creative marketing manager, they are not after the number of followers but by the high engagement of influencers. And it was agreed by most industry experts. Today, the company has close to two million followers on Instagram, making them the largest brand of its kind in Sweden.

The three companies featured in this article show one important thing– it is important to have a solid strategy and clear goals when you apply outsourcing influencer marketing to your brand.