Influencer Marketing: The Solution to Ad Blocking

We can’t deny the powerful influence of social media in our everyday lives. According to the latest global survey this 2021, people spend an average of two hours and 32 minutes a day on their social media accounts. There is an increase of 5% compared to last year’s survey and a 69% increase from the 2012 survey. It only shows how social media influence continues to rise. And it becomes more prevalent in the time of pandemic where people’s outside movement is limited. It is no longer surprising why outsourcing influencer marketing became attractive to many marketers as a cost-effective method of brand promotion.

From the first social media, Six Degrees and Friendster up to this day where Facebook, YouTube, Instagram, Twitter, and many more occupy people’s time, social media has been an essential part of our daily lives. As business people, why not take this opportunity of using social media to achieve successful brand awareness and reach your target audience?

However, coinciding with the advancement of technology, the Internet and social media is the birth of different techniques to hinder the marketing goals of e-commerce people. And one of them is what they call ad blocking.

People get irritated when their online activities are interrupted by online advertisements that are popping on their screens. That’s why they are happy with the existence of ad blocking. Through this, dumping irritable ads became easier in online advertising.

Ad Blocking, or ad filtering, is software intended for blocking or dismissing online advertising in a Web browser or an application. It may be done using browser extensions or other methods. Many internet users use ad blocking for different reasons such as they hate ads because it interrupts their browsing experience and other Internet activities, they want to protect their essential data and privacy from malvertising, they want to reduce the number of HTTP cookies, and many more.

With the presence of ad blocking, is it a sign that online advertisements will be no longer effective? How can your business reach many online consumers?

Set aside your worries and welcome outsourcing influencer marketing as your partner in reaching your target audience.

Influencer marketing is one of the cost-effective methods that many e-commerce people are now applying as part of their marketing strategy. The procedure is, e-commerce people get the help of outsourcing partners to look for influencers who have solid followers in social media to promote their brands. It is already proven that these influencers have a great influence on their followers. And with their convincing power, they can easily influence their supporters about their purchasing decision. Through outsourcing, you can have a social media team to handle your influencer marketing needs, primarily to look for influencers who are fit to be representative of your brand.

Outsourcing influencer marketing is proven to be the ultimate method against ad blocking. Commercial advertisements are irksome and intruder. People wanted uninterrupted leisure through watching television or listening to the radio. Even in print media such as books and newspapers, advertisements sometimes give unpleasant feelings to the readers because they treat these ads as unnecessary. But with influencer marketing, it is a different story.

Influencers are well-loved by their followers. They are not “intruders” to these people. Therefore, their supporters would welcome any recommendation and endorsement.

Influencers who establish good reputations can easily convince their followers to support the products. The followers have this thinking that influencers are not just promoting the products, but they believe in the products. Therefore, these people will also use the products.

Outsourcing influencer marketing is the ultimate and effective method for ad blocking. You can now take advantage of applying digital marketing for brand awareness without worries!