Influencer Marketing vs. Traditional Marketing

Huge sales and profits are what every marketer wants to achieve in their business. But good quality brands are not sufficient enough to increase your sales. It becomes useless if you fail to promote your brand to the public. So, it is essential to think of the best way of promoting your brand to the public and have a constant connection with your customers. One of the cost-effective ways of achieving product awareness to your target audience is through outsourcing influencer marketing.

Outsourcing influencer marketing is one of the best and innovative ways of social media marketing. But before the emergence of social media marketing, many companies used traditional marketing for product promotion. Though we are now in a digitized world, many marketers still chose the conventional way of promoting products and services. Traditional Marketing over Social Media Marketing, which would you prefer?

Traditional Marketing and Social Media Marketing are two opposite ways to achieve product awareness. It is like the old versus innovative ways of introducing brands to the public. Traditional Marketing refers to offline marketing. It already existed even before the advent of the Internet or the World Wide Web. Brands were promoted through television, radio, print ads such as newspapers and magazines, and billboards. The advertising agencies will be the main facilitator and key point for the preparation and during the commercial production.

Meanwhile, Social Media Marketing is online marketing. It is a marketing strategy that uses social media platforms for brand promotion and connection with your consumers. It includes publishing effective marketing content on social media platforms such as Facebook, Instagram, Twitter, YouTube, and other channels. And Influencer Marketing is one of the results of this kind of marketing. The best and easiest way to start applying this kind of marketing strategy is through outsourcing. With the right timing and strategy, your company can successfully achieve product awareness and sales increase.

When you outsource influencer marketing, your outsourcing partner hires influencers who are active and have already reached the peak of popularity in social media. They already earn thousands or millions of followers, have a strong impression on the public, and built a high reputation in their respective niches. The outsourced influencer marketing team, composed of staff who are experts in social media, will find the most suitable influencers for your brand and effectively convince people to support your products.

Below are some of the statistics we gathered on the Internet that shows how influencer marketing is potent to reach the customers and earn their loyalty to your brand:

• There are an estimated 3.2 billion social active media users monthly.
• Active users spend 116 minutes on social media every day.
• Up to 3.2 billion images are shared daily.
• Almost 80% of the hours spent on social channels are done through mobile devices.

We could say that social media is what makes our world today. Many e-commerce people are taking this great opportunity to extend their brands to the people who are already aligned to their products. Influencer Marketing is also another way to build constant communications between product owners and consumers. We can’t set aside the great potential of social media to influence the buyers’ decisions.

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