Outsource Your Influencer Marketing to Achieve Brand Recognition

Based on the latest information provided by We Are Social and Hootsuite, as of January 2021, there are already 73.91 million Internet users in the Philippines. An astounding increase of 4.2 million between 2020 and 2021. In addition to that, the number of social media users in the country escalated by 16 million between 2020 and 2021. With these figures, this small island in SouthEast Asia is still holding the title of the “social media capital in the world!” It is the reason why many international companies prefer to outsource influencer marketing despite the economic difficulty that the country is still facing because of the COVID-19 pandemic.

It is interesting to know that one of the most progressive aspects of the Business Process Outsourcing industry in the Philippines is influencer marketing. A clever businessman knows that it is a wise move to outsource influencer marketing in this country because Filipinos consider to be an expert in social media marketing.

Outsourcing influencer marketing is found to be one of the most effective marketing strategies. It is the reason why many businesses eagerly applied it for their product promotion and campaign goals. Many brands can testify how effective and efficient it is to increase brand awareness and hit your target audience. Compared to traditional marketing such as TV, radio, and print ad commercials, brands can effectively convince people to buy the products through the help of influencers.

Although outsourcing influencer marketing is effective and efficient, there is a part of it that needs to be very cautious. And that is to look for the most suitable influencers that can effectively represent your brand. Finding a perfect influencer is a difficult part of influencer marketing. There is a selection process that needs to be followed by the social media team experts in choosing the best influencers suited for your brand. One important thing that needs to be considered is the influencer’s personality must fit the brand naturally. When the selection process is done, the brand and the outsourced influencer marketing team will set out the terms, conditions, and confidentiality that both parties have to agree and follow.

Two factors why outsourcing influencer marketing is prevalent and effective in the Philippines:

Cost-effective. In outsourcing influencer marketing, you will be saved from paying high talent fees to the product endorsers. You might be surprised that some influencers are not after the money or talent fees. They accept to represent your brand because they believe in your brand and knowing their integrity will not tarnish if they promote your brand to their followers. Some influencers are satisfied with freebies and other tokens of gratitude.

Good interrelation. Filipinos are born to be sociable and easy to get along with. They are good at written and spoken communication, especially in social media. Influencers must be interactive to know what is in and what is out. Being active in social media, the outsourced team is well-informed and has a knack for choosing the most suitable influencers for your brand.

We are lucky that we have modern technology and social media. They made our marketing scheme straightforward and convenient to reach a bigger and right audience. In outsourcing influencer marketing, we are investing our marketing budget in the right place.