The Importance of Outsourcing Customer Support in English

Do you want to outsmart your competitors that offer the same high-quality brands?

Business is a gamble. You can be a winner, or you can be a failure. You’re not the only one that offers high-quality products and services that will be loved by people. And with the continuous advancement of the Internet and modern technology, it’s easy to promote brands to the public. So, the only key to be on top is the loyal support of customers. It is general knowledge that customers are the king of the market. Without their continuous patronage of your products or services, you can’t stay long in the business. The best way to beat your business competitors is by outsourcing customer support.

Many businesses testify that outsourcing customer support is the best and effective method to achieve skyrocketing sales! Aside from that, it is a proven tool to make your customers loyal to you. A study says that around 66% of the customers are willing to purchase for a brand that provides excellent customer service. It gives them a feeling that they are valued and special and that their comments and concerns matter.

There is a false misconception that providing good online customer support is exclusively for big companies because it is expensive. Many marketers think they no longer need to put up customer support since it is not the core of their business. But in truth, good customer service is the primary reason why many companies can stay long in business despite so many economic challenges. With the help of outsourcing customer support, startups and small businesses can now assist their customers at a limited investment.

Some statistics also show that a business that provides multilingual customer support is likely to attract more consumers. Around 75% of customers choose to purchase from a brand with a website and product information in their native language. But if you want to strengthen your scope and serve your customers worldwide, it is still best to outsource your customer service in English. English is considered an international language. It is highly recommended to use in customer service as it is widely used even by people who have their native language.

Using the English language comfortably is considered one of the achievements of many individuals. It gives confidence that you can communicate to people clearly, especially to international business partners and customers worldwide. Despite the expansion of multilingual customer support in many call center companies, outsourcing customer support in English remains the most in-demand language. Even people who have their own languages prefer to speak in English if they are talking from another country.

Outsourcing customer support in English is perfect for small companies that have no frequent demand for it, but there are times that they need to provide it. Through outsourcing, you can serve your international customers for a particular season. So, when the time comes that you no longer need to outsource customer support in English, your outsourcing partner will handle the termination of the employees’ contract. Although it is rare as customer support in the English language is always in need.

In the Philippines, outsourcing customer support in English shares the biggest number of employees in the BPO industry. It intensified during the pandemic as many companies worldwide decided to choose Filipino call center agents to handle their customer service. Many English-speaking countries, particularly the US and the UK, are entrusting their customer service in the country to assist the needs of their customers all over the world. It resulted in the largest population of call center jobs in the Philippines.

With the help of outsourcing customer support in the English language, achieving success and continuity of your small business is no longer impossible.