Our Thoughts About Influencer Marketing

That many companies work with influencers can hardly have escaped anyone. Reaching out with their message to the big broad mass has always been an important key in successful marketing. We at Online Factory can help your company find suitable influencers, but we work with a small another model that we believe more in, namely micro-influencers. The difference between micro-influencers and "regular" influencers is the number of followers. A micro-influencer has somewhere between 1,000 - 10,000 followers while a regular influencer can have hundreds of thousands. Why would it be better? When looking for influencers to our customers, we look at how engaged their followers are in the content they publish. We almost always see that influencers have followers with higher engagement who integrate with the content! A micro-influencer is usually more niche and therefore has a more niche target group than, for example, a larger influencer or celebrity. Reaching out with a message that fits this niche audience is the key to successful influencer marketing! Need help finding influencers for your business? Here you can read more about how we work with influencer marketing!