Three OnlineFactory Employees Represent the Philippines at the SEA Games

One of the world’s largest multi-sport events will take place in Thailand from December 9 to
20, 2025. The SEA Games, often referred to as Southeast Asia’s own Olympics, brings together
thousands of athletes from across the region. OnlineFactory is participating as a long-
standing sponsor of the Philippine men’s and women’s national floorball teams. Three of the
company’s employees will also represent the national teams as a player, coach, and team
manager.

The SEA Games is a massive event, and its scale can be difficult to grasp from a Western
perspective. Since 1959 it has been held every two years, and 2025 marks the 33rd edition. For
Thailand, it will be the seventh time hosting the games.

So just how big is the SEA Games? A comparison with the Paris 2024 Olympics provides some
context:

In other words: the SEA Games surpass the Olympics in both the number of sports and
participating athletes. Eleven nations compete, and the TV broadcasts reach an astonishing 800
million viewers.

OnlineFactory on Site with the Philippine National Floorball Teams

Since 2017, OnlineFactory has been actively involved in Philippine floorball, both as a sponsor
and through leadership roles. Over the years, the sport has undergone an impressive
transformation – from being ranked last in Asia with no wins, to now standing at the top of the
region. In 2024, the men’s national team made headlines at the World Floorball Championships
in Sweden, finishing in 11th place after a sudden-death victory against Poland – the first time in
history that an Asian team had beaten a European team in a World Championship setting.

Ahead of the 2025 SEA Games, OnlineFactory is taking its commitment one step further. Three
of the company’s employees will be present in Thailand:

Martin Andersson: Head Coach, Men’s National Team

Russel Alido: Team Manager, Women’s National Team

Angelica Bengtsson: Player, Women’s National Team

In addition to these three, CEO and founder Peter Eriksson will also be on site together with his
wife Kristina. Together, they will be cheering on both the men’s and women’s teams,
demonstrating the strength of the company’s long-term support and commitment.

Meet the Representatives

Martin Andersson

What is your role during the 2025 SEA Games?

“I am the coach for the men’s national team during the SEA Games. My responsibility is to lead
the team both tactically and mentally – from the preparations before the tournament to the
very last match. This includes giving the players the right conditions, setting a clear game plan,
analyzing opponents, and making any adjustments needed for us to perform at our absolute
highest level.”

How are you preparing?

“Leading up to the tournament, I start by analyzing how we ourselves have played – both at the
national team level and how the players have performed in their club teams during the season.
Based on that, I build a clear playing philosophy and defined roles for each player.
At the same time, I dive deep into studying our opponents: their strengths, weaknesses,
patterns, and situations where we can find keys to winning games. Together with the coaching
staff, we plan training sessions, game preparations, and recovery so that we enter the SEA
Games as prepared as possible.”

What challenges do you foresee before the tournament?

“The biggest challenge is keeping all players fresh and healthy during a tournament where the
games come in quick succession. We need to find the right balance between workload,
recovery, and resetting both physically and mentally.
At the same time, it’s crucial to keep the group focused on the next game and trust the game
plan, regardless of the opponent or external factors such as travel, heat, or pressure. If we
manage that balance, we have a strong chance of performing at the highest level throughout
the tournament.”

What is the goal, and what are the chances of achieving it?

“Our goal is clear: we aim to reach the final and compete for the top medal with the men’s
team. We have a strong enough squad to fight for the top spots.
We also know the competition is tough, so we focus heavily on the process – working hard
every day, sticking to our principles, and delivering when it matters most. If we do that, our
chances look very promising.”

What does it mean to you personally to represent the Philippines at the SEA Games?

“It means incredibly much to me to be trusted with representing the Philippines and the men’s
national team at the SEA Games. Being part of this journey, together with the players, staff, and
everyone around the team, is both a great honor and a great responsibility.
I also want to give a special thanks to OnlineFactory for supporting me in participating in such a
major event. Without their support this wouldn’t have been possible, and I’m very grateful for
the opportunity to contribute to this country’s floorball – hopefully all the way to our shared
goal.”

Russel Alido

What is your role during the 2025 SEA Games?

“I will be acting as team manager, where my role is to create the best possible conditions for
the team – both practically and mentally. I function as a link between the players, the coaching
staff, and the organization, and I use my experience as a former national team player to
understand what is required at the highest level. I also contribute administratively since there is
a lot to prepare ahead of major tournaments. And with my background in media, I work to
strengthen the team’s and the sport’s visibility on social media as well.”

How are you preparing?

“I prepare through careful planning, clear communication, and making sure every detail is in
place. My own time on the national team taught me the importance of discipline and structure,
and now I apply that in my work as team manager. I stay in close contact with the players,
support the coaches, and ensure that we are ready both on and off the court.”

What challenges do you foresee before the tournament?

“In my role, the planning phase is the most challenging. It’s the work that happens behind the
scenes and long before the tournament even starts. Before every major event there are
meetings that need to be held, budgets to finalize, and deadlines to meet. Content doesn’t
create itself, and personal time has to be sacrificed to make everything come together. Once
the tournament finally starts, you can simply enjoy that everything worked out in the end!”

What is the goal, and what are the chances of achieving it?

“The goal is to perform at the highest level and compete for the gold medals. The chances are
strong because we have solid squads on both the men’s and women’s sides, along with a
dedicated coaching staff and a clear plan. With focus, teamwork, and determination, we will be
able to succeed at this SEA Games as well!”

What does it mean to you personally to represent the Philippines at the SEA Games?

“To represent the Philippines, now as team manager, is a continuation of my journey from
player to leader. It’s an honor to contribute in a new way – using my experience to support the
team and inspire the next generation. Personally, it means giving back to the sport and to the
country that shaped me, and being part of something bigger than myself.”

Angelica Bengtsson

What is your role during the 2025 SEA Games?

“My role during the 2025 SEA Games is to represent the Philippines as an athlete and to be an
inspiration for young Filipinos. I see it not only as competing, but also as a way to show the
children I train that anything is possible if you work hard.”

How are you preparing?

“I prepare through a combination of strength training, conditioning, pasarela, and martial arts
to keep my body strong, fast, and flexible. I also follow a structured diet, maintain a lot of
discipline, and focus on mental strength. I want to be ready both physically and mentally when
the moment comes.”

What challenges do you foresee before the tournament?

“The biggest challenge is competing against teams and players from across the region, all with
different playing styles and levels of experience. Since our team includes players based all over
the world, we need to quickly build chemistry, adapt, and perform at our best in every match.
It’s tough, but that’s what makes the tournament exciting and motivates me to give everything I
have.”

What is the goal, and what are the chances of achieving it?

“My goal is to perform at my absolute highest level and make the Philippines proud. I truly
believe in my chances thanks to my discipline, training plan, and the support system around
me. If I continue trusting the process and working hard, there is a real opportunity to achieve
something special.”

What does it mean to you personally to represent the Philippines at the SEA Games?

“It means incredibly much to me. I grew up in Sweden but always traveled to the Philippines,
and today I train hundreds of children for free in my hometown, Carcar City, so I see firsthand
how sports can change lives. Wearing the country’s colors is not just an honor – it’s a
responsibility. It reminds me why I push myself: to inspire the next generation and make my
country proud.”

Peter Eriksson

”Kristina and I will be in Chonburi together with the players’ parents and other supporters,
cheering the teams on to new achievements. We’ve supported the national teams in many
different ways over the years, but I feel we’ve now found our true place – with Kristina and the
parents lending their voices from the stands,” Peter jokes.