How does influencer marketing develop?

International marketers discovered how potent influencer marketing is in achieving brand awareness, increasing returns, maintaining customer loyalty, and reaching new customers. Many companies choose to outsource influencer marketing as part of their marketing strategy. For those who are not yet familiar with influencer marketing, it is part of social media marketing where brands search for influencers who are active in social media, known in their niches, and have thousands or millions of followers. Influencers will support the products or services to their followers, either by mentioning them in their posts, by using or wearing them. It is a method where these influencers influence their followers to buy the products.

The power of outsourcing influencer marketing is undeniable. It is far from more effective than traditional commercial claims. In influencer marketing, it is easy for influencers to convince their followers to buy the products. These groups of people have a stronger belief in what influencers would say than the products. In addition, companies choose influencers who are in line with their products. Therefore, it is not difficult for followers to support the products, as they are probably already using them. Unlike traditional commercial claims where the audience is general and does not target the specific audience that uses the products. Through e-commerce outsourcing, outsourcing companies have teams that are experts in marketing social media influencers that are perfect for your brands.

The future and success of outsourcing influencer marketing is certain and it continues to flourish. But do you want to know how influencer marketing started and developed? Who was the first influencer?

In 1890, a pancake mix called “Aunt Jemima” became popular and salable. The credit went to Nancy Green, the first African-American to influence consumers to buy the finished pancake. In 1905, the American silent film actor Roscoe “Fatty” approved the Arbuckle Murad, a Turkish cigarette brand.

But it was in the 1930s when people realized the effectiveness of celebrities who approved products to promote the public. Coca-Cola’s 1931 commercial succeeded when they introduced the image of Santa Claus. This Christmas character was presented in a white-bearded, friendly, and full-bodied grandfather figure in a red outfit. This experiment showed that lovable figures like Santa Claus were very effective. If the public loved the person marketing a product, they also loved the product.

Around the 1950s, the Marlboro man was born. He was the representation of a “macho” man and convinced men that smoking would make you trendy and masculine. He was an icon portrayed by many actors. The Marlboro man was one of the biggest influencers at that time until 1999. He marketed Marlboro, a well-known cigarette brand, and sales increased.

After that, there are many “influencers” who helped various brands to become known to the public. And the rise of influencer marketing is unstoppable when social media has started to make waves. You can find influencers who are highly respected in their niches on various platforms like Facebook, Instagram, YouTube, Snapchat, and many more.

Outsource your influencer marketing to reach new leads who will be your loyal supporters as they are loyal to influencers.