International brands’ million profits through Influencer Marketing

Outsourcing influencer marketing is probably the most cost-effective marketing strategy that many e-merchants now use. It is a kind of marketing tool where you can find influencers, not only because of their popularity or millions of followers, but their niche is perfect for your brand. They have power over their followers’ buying decisions. And to prove that by outsourcing influencer marketing, you can achieve brand awareness for the general public, here are the three international brands that have earned millions through influencer marketing.

HiSmile

HiSmile is a teeth whitening product founded and owned by Nik Mirkovic and Alex Tomic. The business was completely self-financed by the two, and it was launched in 2014. To get the business off the ground, they only had $ 20,000 to use as capital. But in three years, their sales rose to over $ 40 million from over one hundred thousand customers worldwide. And that’s thanks to Outsourcing influencer marketing.

As an entrepreneur, your main goal to achieve success is to understand what is your ideal customer. The founders of HiSmile were not sure who would best connect to their product. And to discover who would be their perfect customers, they took advantage of social media by outsourcing influencer marketing. During the first six months of operation, the two owners published a lot of content for customers aged 15 to 35 years. After the experiment and analysis, they realized that their target market was thousands of ladies between the ages of 15 and 24. The secret why influencer marketing has been effective in their marketing strategy is that they first focus on their brand. They made sure that influencers would not only love the product but they would want to buy it for themselves.

Daniel Wellington

Daniel Wellington is today one of the most famous watch brands. They are the perfect example of effectively using outsourcing influencer marketing, probably because the brand itself can attract influencers to post as models. In exchange for Instagram posts, DW influencers offered a free watch. They also included in the offer that influencers will add a 15% discount to their posts. In this way, Daniel Wellington can achieve secure buyers because it’s like hitting two birds in one stone. It not only provides display value for potential consumers but effectively tracks the sales that influencers contribute.

Frank Body

When it comes to keeping the body healthy, beautiful, and flawless, Frank Body – an Australian based brand for hygienic beauty – has also earned millions due to the outsourcing influencer marketing. As a start-up entrepreneur, Frank Body did not have a sufficient budget to be used for TV advertising or traditional advertising. And they came up with outsourcing influencer marketing to promote their brand. It started four years ago with the launch of their only single product, Original Body Scrub, on Instagram and Facebook.

In 12 months, Frank Body’s Instagram account increased dramatically to 350,000 followers. In addition, it has sold over 2 million body scrubs in 149 countries worldwide. This amazing marketing concept it created (photos of people covered in the scrub) was very successful, resulting in floods of more followers and consumers.

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