ABOUT OUTSOURCING

Why Does Influencer Marketing Work Effectively?

Sometimes, we tend to ask or follow someone else’s suggestion to avoid making a wrong decision. Basically, your family, friends, and trusted individuals are the ones who can influence you to do things or buy products. But the rise of social media is the birth of the individuals who are popularly called “influencers.” They became a large part of advertising to introduce your brands to younger audiences.

Top 5 Countries in Outsourcing: How Do They Cope During Pandemic?

In our article published on January 6, 2021, we featured the top 5 countries in outsourcing customer service. Though many countries pleasantly welcome the outsourcing strategy because it gives opportunities for their economic stability and provides many job openings for their citizens, the Philippines, India, Ukraine, Brazil, and China are considered the hottest outsourcing hubs in the world. Many companies from different countries are entrusting their business tasks to the outsourcing companies in these countries. They discovered that numerous highly skilled and competent workers could help them run their companies smoothly and effectively.

Outsourcing Is Intensified During Pandemic

When the pandemic brought by the COVID-19 erupted in 2020 and still affecting many parts of the world until now, outsourcing customer service became deeply appreciated and used by companies to achieve cost-efficiency and flexibility. For those who still don’t know about outsourcing (is there still one who doesn’t know?), it is an agreement between two companies-- the business owner and the outsourcing firm -- in which the product owner contracts a service of the outsourcing company to be responsible for a planned or existing task that can be done internally. Though it only started to boom in the 80s and turned out to be the lifeline of many startups, struggling, and even big companies, outsourcing already existed before the emergence of the Internet and modern technology.

Outsourcing Influencer Marketing in the Philippines To Achieve Good Sales

Outsourcing influencer marketing is not only a buzzword in the digital marketing industry, but it can be a long-term and powerful tool for your brand campaign. It is the new method of product promotion and the counterpart of the classic celebrity endorsement where companies used famous people for TV, radio, and print commercials. Now that we are in the digital world, businesses discovered the potency and efficiency of influencer marketing to promote their brands and boost sales.

Why Outsourcing Influencer Marketing in the Philippines is the Best Choice

Although the Internet speed in the Philippines is still not so impressive compared to other countries, it did not hamper the Filipinos in becoming highly engaged in social media. The survey said that they spend an average of four hours and fifteen minutes every day on social media, topping the global usage rankings for sixth succeeding years. This result only proved that the Philippines deserved to bestow recognition as the “social media capital in the world.” It is also why outsourcing influencer marketing in the Philippines is the top choice of many countries that want to boost their brand promotion with the help of influencers.

Provide 24/7 Customer Support To Keep Your Customers

For some e-commerce people, digital marketing is one of the good results of the Internet and modern technology. On the flip side, it only makes business competition higher. They say that digital marketing helps your business reach and acquire new customers via social media marketing. You can also sell products and services through online marketing, and it can save you from costly space rentals and hiring many staff. Meanwhile, digital marketing makes the competition tighter. Due to its being straightforward and less complicated, many people choose to start having an online business. And the increase of competitors will no longer allow you to monopolize or control the market. There is a big possibility that your customers will switch to your competitors any time you make them feel unsatisfied and unhappy with your services. To keep them loyal to your brand and build customers' trust, outsourcing customer support 24/7 is the answer.

Outsourcing in the Philippines: The Country’s Lifeline Amidst Pandemic

The Philippines has not been spared from the economic difficulties that many countries are still experiencing for more than one and a half years brought by the coronavirus pandemic. But the nation is glad because one of its economic lifelines is the outsourcing customer service industry. If there are many repatriated Overseas Filipinos Workers that worsened the unemployment rate in the Philippines, the Business Process Outsourcing continues to provide thousands of job opportunities to many Filipinos who find flourishing careers in this industry. It might also be the alternate career to many qualified OFW who lost their jobs abroad. Although some international companies ceased to outsource in the Philippines during this pandemic, there are new companies who chose the country to be their second work location.

Top 5 Social Media Channels in 2021 That Can Boost Your Profits

As marketers, you already know how powerful social media is for your brand campaign and customer service. Social media platforms controlled the minds, decisions, and actions of many individuals. Thus, it is not surprising why social media marketing is “selling like a hotcake” for many companies. Everyone is taking advantage of the potency and efficiency it gives to businesses’ marketing goals, especially when social media marketing becomes easier through outsourcing.

Social Media Can Ruin or Build Your Business

According to the 2021 survey, Facebook, Instagram, and Tiktok are the most widely used social media channels worldwide. Eight million small businesses have Facebook pages. Instagram has 130 million monthly clicks on commercial posts. Meanwhile, 41% of Tiktok users are aged between 16 to 24 years old. We can figure out that social media marketing is the lifeline for your brand campaign.