Top 5 Social Media Channels in 2021 That Can Boost Your Profits

As marketers, you already know how powerful social media is for your brand campaign and customer service. Social media platforms controlled the minds, decisions, and actions of many individuals. Thus, it is not surprising why social media marketing is “selling like a hotcake” for many companies. Everyone is taking advantage of the potency and efficiency it gives to businesses’ marketing goals, especially when social media marketing becomes easier through outsourcing.

Outsourcing influencer marketing is one of the outcomes of social media marketing. Social media influencers are the best substitution for the traditional celebrity endorsers to convince the public to purchase the brands they promote. It became a mind-conditioning method for brands. For instance, if customers use the whitening product, they think they will also achieve a fair complexion like those celebrities. They are convinced that the brand is effective. In influencer marketing, the case is not like that. Influencers have already built their reputation and credibility. Therefore, their followers are looking up to them and not to the brand. They already gave their trust to influencers, so influencers’ can easily convince their followers to support the brand. Your brand will also earn the trust of the public with the help of influencers.

Apart from outsourcing influencer marketing, there are many ways how social media helps your business. You can utilize the power of different social media channels to handle your outsource customer service, promote new products, and attract potential customers. For example, social media helps you listen to customers’ feedback, comments, and suggestions on how you can boost your care and concern for them. Social media also helps to promote your brand in the fastest and easiest way. You can use different channels to increase brand awareness to more extensive people.

You can outsource customer service by using different social media platforms. Though phone calls are still the most preferred, many young customers are much comfortable using social media to reach the brand.

If you are still haven’t tried social media marketing, we’ll give you the top 5 social media channels for this year:

Facebook — is one of the oldest and the most widely used social networking sites across the globe. Founded by Mark Zuckerberg and his schoolmates on February 4, 2004, Facebook was exclusively created for Harvard University students. But later on, it was broadened to other colleges in the Boston area, then gradually moved to the universities of the US and Canada. It was in September 2006 when Facebook became available worldwide. This year, there are 2.70 billion users. Users’ population is dramatically increasing from 2.27 billion users in 2019.

Instagram — or commonly abbreviated to IG or Insta is an American photo and video sharing social media platform launched on October 6, 2010. In just one day, the number of users accumulated to 25,000. And by the middle of December, it reached one million. Instagram was created by Kevin Systrom and Mike Krieger. April 2012, when Facebook acquired the site for approximately 1 billion USD in cash and stock. In 2019, there are 1.00 billion IG users, and it skyrocketed to 1.16 billion users this 2021.

TikTok — or Douyin in China, is a video-sharing social media platform owned by a Chinese company. It is created and used to make various short-form videos from different genres. It is used not only for entertainment but also for education, information, and even religious purposes. Videos have a duration from fifteen seconds to one minute (with the extension for up to three minutes for some users.) TikTok was first released in China in September 2016. Then after a year, it was launched for iOS and Android in most markets outside mainland China. TikTok became available worldwide after it merged with Musical.ly, another Chinese social media channel, in August 2018. From 500 million in 2019, users increased to 689 million this year.

Pinterest — is an American social media site designed for image sharing and to enable saving and discovery of information. It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp. The Pinterest service launched as a closed beta in March 2010. Initially, its membership was by invitation only before it became open to the public. Pinterest was recognized by Time magazine as one of the top 50 websites in 2011. In 2019, there were 335 million users. This year, the number has escalated to 442 million users.

Reddit — is a social news platform created on June 23, 2005, by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Its original purpose is to allow users to discuss and vote for content that other users have submitted. Registered members submit content to the site, such as links, text posts, images, and videos. These are then voted up or down by other members. As of February 2021, Reddit ranks 18th for the most-visited website in the world. And 7th most-visited website in the US. And from 330 million users in 2019, it climbed up to 430 million users.

Aside from these top 5 social media networking sites, there are numerous social media platforms you can use for your business. Through outsourcing, it’s no longer difficult to reach your dream for a successful business.