Sometimes, we tend to ask or follow someone else’s suggestion to avoid making a wrong decision. Basically, your family, friends, and trusted individuals are the ones who can influence you to do things or buy products. But the rise of social media is the birth of the individuals who are popularly called “influencers.”
In our article published on January 6, 2021, we featured the top 5 countries in outsourcing customer service. Though many countries pleasantly welcome the outsourcing strategy because it gives opportunities for their economic stability and provides many job openings for their citizens, the Philippines, India, Ukraine, Brazil, and China are considered the hottest outsourcing hubs in the world.
When the pandemic brought by the COVID-19 erupted in 2020 and still affecting many parts of the world until now, outsourcing customer service became deeply appreciated and used by companies to achieve cost-efficiency and flexibility.
Outsourcing influencer marketing is not only a buzzword in the digital marketing industry, but it can be a long-term and powerful tool for your brand campaign. It is the new method of product promotion and the counterpart of the classic celebrity endorsement where companies used famous people for TV, radio, and print commercials.
Although the Internet speed in the Philippines is still not so impressive compared to other countries, it did not hamper the Filipinos in becoming highly engaged in social media. The survey said that they spend an average of four hours and fifteen minutes every day on social media, topping the global usage rankings for sixth succeeding years.
For some e-commerce people, digital marketing is one of the good results of the Internet and modern technology. On the flip side, it only makes business competition higher. They say that digital marketing helps your business reach and acquire new customers via social media marketing.
The Philippines has not been spared from the economic difficulties that many countries are still experiencing for more than one and a half years brought by the coronavirus pandemic. But the nation is glad because one of its economic lifelines is the outsourcing customer service industry.
As marketers, you already know how powerful social media is for your brand campaign and customer service. Social media platforms controlled the minds, decisions, and actions of many individuals. Thus, it is not surprising why social media marketing is “selling like a hotcake” for many companies.
According to the 2021 survey, Facebook, Instagram, and Tiktok are the most widely used social media channels worldwide. Eight million small businesses have Facebook pages. Instagram has 130 million monthly clicks on commercial posts. Meanwhile, 41% of Tiktok users are aged between 16 to 24 years old.
