Top 10 Effective Social Media Platforms for Marketing Strategy Part 1
For many years since they emerged like mushrooms and with a projected annual growth of 25%, social media networks have been one of the fastest-growing industries. Influencer marketing is one of the successful outcomes of social media. Many marketers have testified how outsourcing influencer marketing helps them to achieve successful brand awareness.
A study says that 63% of consumers who search online become regular buyers using social media platforms. And 71% of consumers who received a quick response through social media are more likely to recommend the brands to their family, friends, or relatives. Thus, aside from brand awareness, social media has the power to increase customer loyalty and acquisition.
However, even though you have a social media presence, lack of the right strategy and planning can damage your business. Thus, it is important to set your outsourcing goals and know and understand your target audience. You must continue analyzing your influencer marketing strategy to discover how effective it is. Moreover, engage with your audience and find out what will work and what will fail.
When you outsource influencer marketing, first, you must identify what social media platform is best to boost your brand. According to statistics, the top 10 social media platforms with the highest users are the following:
Facebook. It is the most popular and widely spread social networking site founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes who were all students at Harvard University. Since its emergence, Facebook has become the largest social media platform in the world. In 2021, it earned more than one billion users, and about half of the figures were using Facebook every day. Statistics show that there are 85% members or registered users and 79% visitors or active users. Many marketers with brands that have extensive markets use Facebook influencers because of the largest number of visitors. Due to its popularity, using Facebook for your influencer marketing needs can help you achieve brand awareness. Cristiano Ronaldo, a 34-year old Portuguese professional football player is the most famous Facebook influencer with 149 million followers.
YouTube. It is considered one of the largest and most popular video-sharing social networking sites. It was founded on February 14, 2005, by Chad Hurley, Steve Chen, and Jawed Karim, who were all former employees of PayPal. Originally, YouTube was created as a platform for anyone to post video content they wanted. Users could use the site to upload, share, and watch content without restriction. The very first video posted was in May 2005 by Karim. The title was “Me at the Zoo,” which played for only nineteen seconds. Since then, YouTube’s success has been phenomenal, and many content creators were born and became influencers or YouTubers. With 79% members or registered users and 86% visitors or active users, YouTube continues to shine. It has more than four billion hours worth of viewers monthly, and an estimated 500 hours of video content are uploaded every minute. T-Series, AKA Super Cassettes Industries Private Limited is the most famous influencer in YT with 190 million followers. T-Series is India’s number one music label and movie studio. Brands can take advantage of YT influencers to reach successful brand awareness through outsourcing influencer marketing.
Facebook Messenger. It is an American instant messaging app developed by Meta Platforms. In 2008, its original name was “Facebook Chat.” The company renewed its messaging service in 2010, followed by the release of standalone iOS and Android apps in August 2011. After a few years, Facebook has launched a website interface and separated the messaging functionality from the main Facebook app. There are 72% members or registered users and 55% visitors or active users. Although Messenger is not advisable to use for outsourced influencer marketing as it is only used mostly for messaging, it can be used by marketers to boost their brand to the public.
To be continued…
