Top 10 Effective Social Media Platforms for Marketing Strategy Part 3
Social media networks continue to grow and expand as modern communication and technology are unceasingly increasing. Before, Facebook and YouTube were the only social media channels that we used for leisure and entertainment. But when telecommunication’s advancement became unstoppable, we were bombarded with new and exciting social media platforms. The E-commerce industry is one of the few that benefits a lot from social media through outsourcing influencer marketing.
Influencer marketing is a very effective marketing strategy to achieve a successful product campaign and brand awareness. With the help of influencers who are proven to be powerful catalysts for people to purchase the brands they endorse, your sales will definitely be skyrocketing!
In the previous articles, we discussed the first six effective social media platforms for marketing strategy. This last part will showcase the remaining four social media channels that could help you reach good sales and profits.
Snapchat. Launched in 2011, this American multimedia instant messaging app created by former students of Stanford University has evolved and offered new and exciting features, especially for business. With over 10 billion videos per day, you should consider using Snapchat for your brand through outsourcing influencer marketing. It is a social media tool that supports short, temporary photos, videos, and chats that disappear after a short period. It is also significant and straightforward to use as a marketing tool for business. However, Snapchat’s website doesn’t receive good traffic due to its being a mobile-only platform. Aside from that, though it’s a great tool, it’s not recommended for all businesses. Make sure that your target audience is present on this platform. There is a study that more than 70% of users are below 34 years old. Thus, if your brand is designed for an older audience, Snapchat is not recommended for influencer marketing. When you outsource influencer marketing using Snapchat, it increases your social media presence and builds brand awareness. Brittany Furlan is the most famous Snapchat influencer with over 615,000 subscribers. She was renowned for her tongue-in-cheek humor.
Tiktok. It is a Chinese-owned company social networking service which focuses on video sharing. It is known in China as Douyin and was originally released in the Chinese market in September 2016. It shows a variety of short-form videos with different genres and has only 15 seconds to three minutes duration. In January 2018, Tiktok ranked first among free application downloads on app stores in Thailand and other Asian countries, such as the Philippines. According to statistics, Tiktok has reached more than 130 million downloads in the United States and two billion downloads worldwide. And one of the essential requirements for influencer marketing is that you target the people who are likely to become your loyal customers. When you outsource influencer marketing, you will focus on the people who appeal to and influence the behavior of your target customers. With influencer marketing, influencers who can control the buying decision of your target customers can help you achieve higher sales and successful brand promotion. Tiktok, like YouTube, sharing videos is the most significant feature. Any Tiktok influencer marketing campaign will focus on influencers making, sharing, and sometimes live streaming videos which help you promote your brand successfully. American social media icon Charli D’Amelio is the number one Tiktok influencer in the world. She was a competitive dancer for over ten years before starting her social media career. Now, she has earned more than 128 million followers.
Pinterest. It is a social media platform that focuses on image-sharing designs to enable the saving and discovery of information. It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and is based in San Francisco. In March 2021, it reached over 478 million monthly active users. Pinterest, though not as big as Facebook and Instagram could be a great help for your outsourcing influencer marketing strategy. Many e-commerce people already apply Pinterest marketing as a part of social media marketing strategy to achieve new audiences and build successful brand awareness. By outsourcing influencer marketing, many marketers decided to apply this strategy and Pinterest is one of the recommended platforms.
Tumblr. It is an American microblogging and social networking website founded by David Karp in 2007. It allows users to post multimedia and other content to a short-form blog. Bloggers can keep their blogs private, and users can follow other users’ blogs. It is proven to be a helpful site to boost brands and provide many ways to build and increase your brand presence. Tumblr hosts have reached more than 529 million blogs as of July 2021.
With the vast social media channels available for all marketers, boosting your brand campaign, keeping loyal customers happy, and acquiring new ones is easy as ABC. Outsourcing influencer marketing becomes straightforward and helpful, especially for startup entrepreneurs and small-scale business owners.
Outsource your influencer marketing now through OnlineFactory.
